Companies need to ramp up sales, so PAA is helping clients through innovative programs that generate increased sales leads.
But what about not-for-profit organizations? How can they get increased gifts in difficult times?
PAA is expanding its development (or fundraising) services to put executives and lay leaders at not-for-profit groups in touch with larger numbers of qualified prospective donors.
We begin by helping executives determine what in their mission can be put into messages that is most likely to strong elicit interest from individuals, foundations, corporations and federal government agencies who have money to donate or grant. But only to organizations that are bulls-eye on target with the donor’s gift-giving requirements.
So once we determine which parts of a group’s mission are most meaningful today, we conduct extensive research to match donors with these particular aspects of the mission.
Part of our research is conducted with our extensive contact network. Of course the internet offers a great deal of data and information. But people who are influencers, gatekeepers and simply friends of friends are of inestimable help.
Sometimes a case must be written for the organization to effectively present itself to new prospective donors. Other times phone calls and emails can generate sufficient interest. We begin the process by gaining interest with new prospective donors then, as soon as possible, turn to gift-giving process over to lay leaders or top organization executives, whomever might establish rapport best.
Sometimes, of course, the lay leaders or staff members need preparation before communicating with new prospective donors in tough times. Often they must change the usual way of doing things to respond to current conditions.
This is an exciting, rewarding process. Please contact PAA. We have lots more information for anyone who asks.
