Sales, growth, new business in hand.
Hard to come by, for sure. But doable.
So Peter Arnold Associates (PAA) is expanding our model. We’re still doing media relations that builds on strong relationships with hundreds of the nation’s leading editors, reporters and columnists.
But now, that indirect marketing is only one of our services. We also do direct marketing.
We generate sales leads. And we do this by greatly decreasing the time management needs to spend getting increased requests for more information about products and services from enterprises that need them. And have the money to pay for them.
We also decrease sales cycle time by supplying intelligence about the pains management is feeling and the reasons it is seeking new solutions.
Magic bullets? Oh, how I wish that were true.
No, it requires hard, creative work. Research, developing pitches that hit hot buttons, social networking, telephone calls, and followup.
But PAA is dedicating its years of experience and resources to business development. And getting results.
